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It is the first technology used to analyze consumer behavior through visual perceptions in the real or virtual world. These cookies do not store any personally identifiable information. The study is based on a comparative approach combining classical research methods such as the questionnaire and neuroimaging ones.
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The Galvanic Skin Response GSR is a psychological testing technique that consists of measuring the electric conductibility of the skin, in order to determine how aware the consumer is of a certain commercial. As I was telling you in the previous article, Buyerbrain is preparing for the first commercial neuromarketing research in Romania, using such techniques as EEG, GSK and eye-tracking glasses.
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The equipment used in neuromarketing research. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find lume interesting and useful. The first Romanian commercial research using neuroimaging techniques takes place on the 18th and 19th of October.
The second one will take place on the 18 and 19th of October, in a laboratory belonging to the Doctoral School of Marketing at the Academy of Economic Studies in Bucharest. In neuromarketing research, it is used to identify the elements that appeal to the consumer or those that cause their dislike. Targeting Lumex These cookies may be set through our site by our advertising partners.
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EEG is a technology initially designed for alicola diagnose of neuronal disorders, which records the brain waves the electric potentials of the spontaneous activity of the cortical neurons. We are glad to announce you the first client apicoka to the most advanced techniques of marketing research: You can set your browser to block or alert you about these cookies, lumeaa some parts of the site will not then work.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. You can find out more about which cookies we are using or switch them off in settings. The study is a comparative research consisting of two tests: If you disable this cookie, we will not be able to save your preferences. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
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